Industrial designers are responsible for the look of many of the products bought, used and consumed every day. It is the job of an industrial designer to create, plan and style manufactured goods, including automobiles, household products, food packaging, consumer electronics and medical equipment.
An industrial designer considers the usability, ergonomics and aesthetics of common mass-produced items and works to improve the design, function, engineering and marketing of these items. Industrial designers are responsible for the familiar look of brands and products like Jeep, iPods and the Coke bottle.
Industrial designers work with many different specialists, like materials scientists, engineers, marketers and accountants, to create new products. When beginning a project, industrial designers may start with a client meeting in which they advise the product planning team on how existing products can be improved and new ones introduced. They also work with the market research department to assess the product performance characteristics required by consumers and establish visual characteristics that will give the sales team an edge in the marketplace.
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